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Urban Goodz
About

An ecosystem built on a belief.

Urban Goodz started with a simple idea: local businesses shouldn’t have to choose between their community and their future. Technology should be on their side.

Our Mission

We exist to create economic opportunity.

Local businesses deserve enterprise-grade technology. Urban Goodz is building a modern digital Black Wall Street — helping businesses, especially those owned by people from underrepresented communities, compete, grow and thrive through technology.

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Customers served

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Live U.S. markets

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Founded as Urban Eatz

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Rebranded as Urban Goodz

Community first

Technology is the tool. People are the point. Every feature is built to put wealth, opportunity and dignity back into neighborhoods.

Economic inclusion

We build for the businesses and drivers big platforms leave behind — underrepresented founders, overlooked neighborhoods, everyday workers.

AI that empowers

Small businesses should have enterprise intelligence. Our AI is built to give every owner a chief of staff, not to replace anyone.

Dignity in delivery

From drivers who keep every dollar to customers treated with respect — the standard is that no one in this ecosystem is an afterthought.

D’Andre Good speaking
“I didn’t build Urban Goodz to become another delivery company. I built it because I believe technology should strengthen communities instead of replacing them. Black Wall Street wasn’t just a place. It was proof of what happens when communities invest in one another, businesses support one another, and opportunity stays where it is created. That legacy inspires our mission to use technology to help local businesses compete, entrepreneurs thrive, and neighborhoods build lasting wealth together. We aren’t just delivering food, packages, or services. We’re delivering opportunity and helping build the next generation of economic empowerment, one community at a time.”

D’Andre Good

Founder & CEO

Founder

From a driver’s seat in Houston to a national vision.

Urban Goodz didn’t start as a tech company. It started with a belief about who deserves access — and a delivery driver’s seat in Houston.

Founded during a global pandemic, growing from a single driver to a network of local businesses.

Recognized by the Houston Business Journal, Houston Chronicle, GoDaddy, InnovationMap and more.

Selected for gBETA Houston, the Northwestern Mutual Black Founder Accelerator and gener8tor Huntsville.

Evolved from delivery into a full AI-powered commerce ecosystem under the Urban Goodz name.

D’Andre Good, founder of Urban Goodz

Built in Houston. Designed for Everywhere.

Founder Story

The story behind Urban Goodz.

Urban Goodz wasn’t born in a boardroom.

It wasn’t the result of venture capital, a Silicon Valley accelerator, or a group of executives trying to squeeze another percentage point out of the delivery economy.

It was born from seeing something that didn’t make sense.

Every day, incredible local businesses poured their hearts into serving their communities, yet many struggled to compete with national chains and massive technology companies that had billions of dollars, endless resources, and platforms built in their favor. Independent restaurants, neighborhood retailers, service providers, creators, and entrepreneurs often had everything they needed except access to the same technology and visibility their larger competitors enjoyed.

I believed they deserved better.

Not because they needed charity.

Because they deserved opportunity.

Urban Goodz began with a simple belief: technology shouldn’t determine who gets to succeed. The businesses that give our neighborhoods their culture, personality, and identity deserve the same modern tools as the biggest brands in the world.

That belief quickly grew into something much larger than food delivery.

I realized local communities don’t just need another app to order dinner. They need a platform that helps people discover neighborhood businesses, book local services, find trusted professionals, support creators, earn income, move goods, respond to emergencies, and keep more economic opportunity circulating where it belongs.

That’s why Urban Goodz is becoming far more than a delivery company.

We’re building an ecosystem.

One platform where someone can order from a favorite neighborhood restaurant, hire a local handyman, book roadside assistance, schedule a medical courier, support an independent creator, discover a Black-owned business, rent a vehicle, send a package across town, or connect with the countless entrepreneurs who make our communities thrive every single day.

Because local commerce has never been just about transactions.

It’s about relationships.

It’s about families building businesses.

It’s about dreams that deserve a chance.

It’s about neighborhoods investing in one another.

Technology should strengthen those connections, not replace them.

Every feature we build begins with one question:

“Does this create more opportunity for real people?”

If the answer isn’t yes, we keep building.

Urban Goodz exists to help independent businesses compete with modern technology, empower drivers and service professionals as partners, strengthen local economies, and connect communities through commerce that keeps opportunity moving.

We’re proud that our journey started in Houston, one of the most diverse and entrepreneurial cities in America.

But this mission was never meant to stop there.

We’re building Urban Goodz so every city can celebrate its own businesses, creators, entrepreneurs, and communities while giving them the technology they need to compete on a level playing field.

Because when local businesses win, neighborhoods grow stronger.

When neighborhoods grow stronger, cities become more connected.

And when technology works for communities instead of around them, everyone moves forward together.

That’s the future we’re building.

Welcome to Urban Goodz.

Our Story

The journey so far.

From a 2020 launch to an AI-powered platform — the milestones behind the mission.

  1. 2020

    Urban Eatz Delivery launches

    Founded by D’Andre Good in Houston, Texas — born from the belief that every neighborhood deserves access to what it needs, delivered with dignity.

  2. 2020

    Houston startup

    Launched during a global pandemic, growing from a single driver to a network serving local businesses across Houston.

  3. 2022

    gener8tor accelerator

    Selected for gBETA Houston, the Northwestern Mutual Black Founder Accelerator, and the gener8tor Huntsville Investment Accelerator — accelerating the company’s growth.

  4. 2021 2022

    Awards & recognition

    Featured by the Houston Business Journal, Houston Chronicle, GoDaddy, VoyageHouston, InnovationMap, CanvasRebel and Melanin Minds.

  5. 2023

    Reborn as Urban Goodz

    The company evolves from delivery to a full commerce ecosystem — marketplace, logistics, healthcare courier, fashion, freight and AI — under a new name for a bigger mission.

  6. AI-powered commerce platform

    One intelligent ecosystem connecting customers, businesses, retailers, creators, service providers, healthcare providers and drivers.

Recognition

Featured by those who noticed.

American Express

Recognized in the American Express community

Ongoing

gener8tor · Northwestern Mutual

Northwestern Mutual Black Founder Accelerator

2022

gener8tor

gener8tor Huntsville Investment Accelerator

2022

gener8tor

gBETA Houston cohort member

Spring 2022

Local everything. One ecosystem.

Where will you go when everything you need is connected?

Download the app to shop, order and book local. Or join the ecosystem as a business, a driver or a partner — onboarding is free.